It's been in my experience that sometimes the people who are getting in the way of good business are business owners. They may just be good but that doesn't mean they're good at business. As a Digital marketing expert in Chattanooga, I have come across a variety of business owners, some of whom don't possess the business acumen to get past their first set of hurdles. The first hurdle being themselves.
I understand that not every business owner knows everything about their industry or niche, but that's the exact problem. Johnny the Lawn guy might know everything there is to know about lawn-mowers, zero turns, and aerating tools but that doesn't mean he knows about customer service, sales, and reasonable ROI.
Unfortunately, I've been in the position that I've had to coach and demonstrate to some business owners how to answer the phone. Not to just say, "Hello." when you answer the call, but answer it in a friendly, you're happy to have more business kind of way - instead of a why did you call me I was in the middle of something kind of way.
I'm going to be starting an endeavor that I think might be one of the most lucrative yet. It's not try to hustle by convincing business owners to buy my marketing tools but rather to build my own niche website for a business that I run, and hire people to run it for me. It's going to require more work. It's going to have a lot of ups and downs. Hell it's going to be a heck of a ride.
All I know is I kept saying to myself, "If only I worked in an industry that I could apply my own marketing skills to. Then I could be the best in town and not have to worry about the marketing side." Well, consider this fortuitous concept a launch into that world. Considering my personality is a creative one, I'm going to need to the support to keep pressing on. Knowing myself I could build two profit making companies and just end there.
Let the games begin.