The Following are some of the tools that I would use in the Optimization process to help boost your company.
Google AdWords setup
Monthly Google Adwords Management
Keyword Analysis/Recommendations
Keyword Baseline Reports
Keyword Mapping/Blue Print
Google + Local Setup (formerly “Google Places”)
Google + Profile Optimization
Advanced Competitive Analysis
Meta Tag Optimization
Professional Content Writing
Home Page Optimization
Sub Page Optimization
Site map Install/Optimization
Social Media Plans
Google Analytics Installation/Conversion
Image Optimization
High PR Directory Submissions
Schema for Authorship
Server Speed Assessment
Landing Page Build Out/Optimization
Page Sculpting
URL Canonicalization
Webmaster Tools Management
Deep Crawl/Error Detection
Broken link analysis
Reputation Management
Smart Link Building
Deep Linking (sub-pages)
Site Design Edits
Advanced Web Trends Reporting
Advanced Google Analytics Reporting
Citation Submission
Ongoing recommendations/Consulting
YouTube Optimization and Video